Spa Business: Steamy situation

Well Defined: First-Ever Aufguss World Masters USA Event Announced for 2025

Spa Executive: USA & Canada to host first Sauna Aufguss WM championship events

USA Today: Aufguss sauna, the next big wellness trend you need to know about

Spa Life International: First-Ever Aufguss World Masters USA Event Announced for 2025

Spa Opportunities: Aufguss goes stateside: NYC to host first-ever national US competition in June

StarrCast: From Bathhouse to World Stage: Aufguss Takes the U.S.

NY Post: Inside Brooklyn’s ‘show sauna’ competition, where masters wow sweating crowds with heat, towel technique and storytelling

The New Yorker: Sweating and Storytelling in a Williamsburg Sauna

Badii Talk: Thermal Bathing and Sauna Culture

Slate: The New Hotness

Yahoo!: Aufguss rituals are the trending sauna experience everyone's talking about–here’s everything you need to know