Spa Life International: First-Ever Aufguss World Masters USA Event Announced for 2025

The inaugural USA national competition for sauna Aufguss masters will take place at the Bathhouse, Williamsburg, NYC, 23-24 June, 2025.

Originating in Europe, Aufguss has captivated sauna-goers worldwide, and in 2025, the USA will host its first national competition.

The Aufguss WM (World Masters) takes this tradition to another level, elevating the “Art of Aufguss” into a theatrical performance where competitors incorporate music, lighting and storytelling to transport guests on a multisensory journey.

“The beauty of Aufguss is that sauna goers who might typically step out after five minutes remain captivated on their benches for the duration of the 10–14-minute performance,” said Lasse Eriksen, vice president of the Aufguss WM competition and jury member. “That magic moment is when the heat, the smells, and the story combine to give the audience an incredible experience.”

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