Spa Executive: USA & Canada to host first Sauna Aufguss WM championship events

Sauna Aufguss events in Canada and US will determine the top sauna masters who will go on to represent Team USA at the Aufguss WM World Championships in Verona, Italy. 

For the first time, in 2025, the United States and Canada will host national Aufguss WM competitions, bringing the high-energy, theatrical sauna ritual to North American audiences in a competitive format. The events are set to take place at Bathhouse in Williamsburg, New York City, on June 23-24, and at Thermea Spa Village Whitby, Ontario, on June 17-19. 

These events will determine the top sauna masters who will go on to represent Team USA at the Aufguss WM World Championships in Verona, Italy. 

Aufguss, a performance-based sauna tradition that originated in Europe, combines heat, scent, music, and storytelling to create an immersive wellness experience. Skilled sauna masters use towels to skillfully distribute steam while engaging guests in a multisensory journey. The Aufguss WM (World Masters) competition elevates this art form by incorporating choreography, lighting, and theatrical elements into the performances. 

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