Well Defined: First-Ever Aufguss World Masters USA Event Announced for 2025

Skilled sauna masters are invited to the New York City event to compete for a coveted spot on Team USA at the Aufguss WM Finals taking place in Verona, Italy.

The inaugural USA national competition for sauna Aufguss masters will take place at the Bathhouse, Williamsburg, NYC, June 23-24, 2025.

Aufguss transforms a sauna session into a performance, where skilled sauna masters use heat, scent, music, and theatrical storytelling to create an immersive wellness experience. Originating in Europe, Aufguss has captivated sauna-goers worldwide, and in 2025, the U.S. will host its first national competition. The Aufguss WM (World Masters) takes this tradition to another level.

“The beauty of Aufguss is that sauna goers who might typically step out after five minutes remain captivated on their benches for the duration of the 10- to 14-minute performance,” says Lasse Eriksen, vice president of the Aufguss WM competition and jury member. “That magic moment is when the heat, the smells, and the story combine to give the audience an incredible experience.”

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