PRESS RELEASE: Aufguss Comes Alive in NYC: USA’s Top Sauna Masters Head to World Championships

America’s first Aufguss champions set to represent Team USA at the Aufguss World Masters in Verona, Italy

NEW YORK, NY, UNITED STATES, July 1, 2025 /EINPresswire.com/ –– The heat was intense—but so was the enjoyment—as the first-ever Aufguss USA Nationals wrapped up last week at Bathhouse in Williamsburg, Brooklyn. Over two unforgettable days, guests packed the purpose-built event sauna to witness something unlike anything seen in the USA before: a high-energy, scent-filled, towel-waving performance art known as Aufguss.

With sold-out sessions and a 30% spike in average attendance, the event brought together sauna masters from across the country to compete in this immersive wellness ritual that’s equal parts choreography, storytelling, and multisensory magic.

Inside a custom-built performance sauna, competitors delivered 15-minute shows using essential oils, heat, music, and precisely timed towel movements to guide guests on emotional and physical journeys. From heart-pounding theatrics and impressive dance moves to moments of deep stillness, each performance celebrated the senses and showcased the power of communal bathing to bring people together in ways that words alone can’t capture.

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